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Samuel Chiromo

CEO and Founder of African Ayurvedic Centre 

Africa Ayurveda Centre was founded by Mr SJ Chiromo who is an academic and researcher in various fields of studies in Economics and Management Sciences. Mr. Chiromo has more than 12 years experience working at Glencore (private sector) in which he occupied various administration positions. Besides being a professional and consultant in accounting, taxation and business, he is also an academic with more than 10 years’ experience lecturing postgraduate modules at the University of South Africa (UNISA) and Tshwane University of Technology (TUT). He has also been supervising Masters’ students both at the University of South Africa and Management College of Southern Africa (MANCOSA). 

Mr. Chiromo has completed various qualifications in the field of commerce and accounting including Master of Commerce in Taxation (Rhodes University) and Master of Commerce in Business Management specializing in Entrepreneurship passed with distinction at the University of South Africa (UNISA). Currently he is completing his Doctor of Philosophy (PhD) in Management Studies at the University of South Africa. In his PhD in Management research, he has developed a framework for optimising the contribution of entrepreneurship to economic development of South Africa. This framework provides guidelines to the entrepreneurship and economic development policymakers on processes to optimise entrepreneurship, so that it meaningfully and significantly contributes to the economic development of South Africa and other African countries at large. Hence, reducing unemployment, poverty and inequality that the African communities are currently experiencing.

Mr Chiromo is also completing CIMA CFO programme with a goal of earning a CIMA Chartered Global Management Accountant (CGMA) designation. In addition, due to his passion for contributing to the communities in Africa, He has recently registered for his second Doctor of Philosophy (PhD) in Accountancy(specialise in Taxation) at North West University in South Africa. In this study, he is conducting a research with an aim of developing a framework for the harmonisation of Corporate Income Tax in African Union member states. As African Union is an emerging economic integration, there is a dilemma on how Corporate Income Tax of different member states can be harmonised. The framework that will be developed in this research will assist policymakers to effectively and efficiently harmonise Corporate Income Tax in African Union member states, hence making African Union a success and beneficial to African communities.

Mr Chiromo also belonged to various professional bodies in which he is an active member with good standing. His professional affiliations include the following:
Business Accountant in Practice and Certified Financial Officer registered with Southern African Institute of Business Accountants(SAIBA).
Certified Financial Accountant – Registered with Institute of Certified Bookkeepers & Accountants (ICBA).
Master Tax Practitioner registered with South African Institute of Tax Professionals(SAIT).
Tax Practitioner registered with South Africa Revenue Services (SARS).
Certified Payroll Technician registered with South African Payroll Association (SAPA).
Master HR Professional Generalist registered with South African Board for People’s Practices (SABPP).
His passion to serve African communities is also spotted in his involvement in the community engagement projects of the University of South Africa, in which he teaches practical entrepreneurship and practical financial management skills to the communities. Furthermore, his passion for using his expertise for the benefit of the communities around the world was acknowledged when he was involved in the United Nation (UN) projects in India and Mozambique. He was awarded certificates of appreciation from the United Nations (UN) for his contribution to UN Development Sustainable Goals.

As a scholar and researcher, Mr Chiromo came across that poverty and unemployment of African communities are not only attributed to lack of entrepreneurial skills, but also lack of healthy styles that could have been adopted by African communities. It came to light that many diseases that attack African communities are unable to be cured effectively and permanently by western medications. Thus western medications, in most cases, eradicate the symptoms and signs of the disease, not the root causes of the diseases. He then discovered that most African communities have ignore the natural healing processes that permanently eradicate the root of the disease that was provided by the creator. At the creation of the earth, the creator provided trees and roots as medicines to combat diseases that attack mankind. Ezekiel 47:12 states that “And on the banks, on both sides of the river, there will grow all kinds of trees for food. Their leaves will not wither, nor their fruit fail, but they will bear fresh fruit every month, because the water for them flows from the sanctuary. Their fruit will be for food, and their leaves for healing”. In support of this verse, Dr. George D. Pamplona-Roger, M.D, Doctor of Medicine and Surgery, noted that “Plants have been used as remedy for human disease- and also for animal diseases- for many ages. All civilizations took advantage of herbs in order to ease suffering and, many times, in order to cure diseases as well. May be the creator gave humans this vegetal world, with all its curative power, to make our life easier.

In his research, Mr Chiromo discovered that many scholars agree that Ayurveda products can restore life to its origin if mankind follows the underpinning principles of Ayurveda. His research further revealed that the philosophy of Ayurveda is not adequately practised in African countries and that Ayurveda products are in short supply in African communities. As a result, his passion to assist African communities prompted him to start Africa Ayurveda Centre with an aim of contributing to the restoration of healthy life for humanities in African countries; and also bringing awareness of Ayurveda to African communities through training and awareness campaigns. His research, further discovered that Planet Ayurveda is the largest Ayurveda company based in India. This company came into existence with an innovative thought by Dr. Vikram Chauhan, MD-Ayurveda (Ayurveda), for his passion to serve humanity. The company has touched new heights as their product lovers are spread all over the globe. The company is GMP certified, US-FDA registered, ISO 9001:2015 and it is exporting products to USA, Europe, South East Asia and very few countries in Africa. Taking into consideration the accreditation, reputation and commitment of Planet Ayurveda in adhering to the principles underpinning the Ayurveda philosophy, then Africa Ayurveda Centre became the largest distributor of Planet Ayurveda products to South Africa and Africa at large.

We started our journey with the purpose of taking Ayurveda to every home in Africa. It is the story of Mr Chiromo, the CEO of Africa Ayurveda Centre, who has passionate to contribute towards building up a healthier society with the help of Ancient and Traditional System of Medicine of India – Ayurveda. His passion and search for accomplishing the aim of establishing a Healthy Lifestyle in African communities took him towards Ayurveda – The Natural Way of Healing. Although his career is in academics and other professionals, he chose to help in the life restoration for humanity through Ayurveda.

“Healthy Life Automatically Leads To Sustainable and Economic Life!!”

(A quote by Mr. SJ Chiromo)